Data was collected via ABC Audit from December 31, 2008 and
from a mail survey from April 11 through May 31, 2005. The
survey was closed for tabulation with 192 usable responses from
the current subscribers segment (a 61% response rate) and 185
from the lapsed subscribers segment (a 41% response rate).
The margin of error for percentages based on 192 subscribers
is;+/-;7.0%,;both;at;the;95%;confidence;level.;That;is,;95%
of the time we can be confident that percentages in the actual
population would not vary by more than this in either direction.
The margin of error for percentages based on smaller sample
sizes;will;be;larger.
Readership
SchoolArts readers comprise a group of more
than 20,000 art teachers across the country.
98% of our readers reported that they save
their issues for future reference. 95% said
that they were involved in purchasing for
their institutions. SchoolArts has an enthusi-
astic audience, with 83% affirming that they
read four out of the last four issues received.
38% share their issues with others, extending
the reach of SchoolArts even further beyond
regular subscribers. The average time spent
reading;the;magazine;is;fifty-six;minutes,;with
as many as 19% reporting that they spent
ninety minutes or more reading each issue.
Finally, SchoolArts readers are dedicated:
47% have been subscribing for three to nine
years, while 33% have been subscribing for
ten or more years!
Actions Taken from Seeing Ads
or Articles in SchoolArts
When surveyed, 81% of SchoolArts read-
ers stated that they used or modified an
idea they came across in SchoolArts. 75%
reported filing an item for future reference.
51% visited a website in response to what
they had read or seen. 41% passed an item
along;to;co-workers;or;friends,;while;37%
discussed it with others. 21% sought further
information, and 18% requested informa-
tion on a product or service. 18% reported
purchasing a product or service—that’s more
than;3,000;readers;who;made;an;ad-based
purchase.
