SchoolArts Magazine

OCT 2010

SchoolArts is a national art education magazine committed to promoting excellence, advocacy, and professional support for educators in the visual arts since 1901.

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Page 9 of 67

ADVOCACY Making Art Sticky Ken Vieth H ow often do you find books that are not written specifically for art education, yet have everything to do with the teaching of art? I am aware of at least two. The first is A Whole New Mind: Why Right Brainers Will Rule the Future by Daniel Pink. The other is Made to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan Heath. Both books are entertaining, thought-provoking reads with often similar, meaningful ideas to offer art educators. A Whole New Mind Daniel Pink, a former Washington speechwriter, reflects on the importance of teaching as well as celebrating the important connections in teaching to the right side of the brain. His focus stresses six essential aptitudes he calls: Design, Story, Symphony, Empathy, Play, and Meaning. Pink's thinking inspires, supports, and even celebrates the significance of what we do in our artrooms. He explains that, through teaching and applying these principles, we will better prepare our students for the future workplace in America, as these qualities are not easily outsourced. Made to Stick Made to Stick explores ways in business that an idea can take hold and be remembered, resulting in increasing sales and productivity. It is organized in a checklist of six principles for SUCCESs: S Simplicity (find and share the core) U Unexpectedness (get and hold attention through surprise) C Concreteness (help people understand, remember, coordinate) 8 stand and remember the importance of C Credibility (help people believe) what they are learning. E Emotional (make people care) Wouldn't S Stories (get people we all like to have to act) Pink's thinking Simplicity refers inspires, supports, and our students remember, find meaning, to finding the core even celebrates the and apply all that of the idea to be significance of what we we teach them? explored. UnexpectHow, as art educaedness is an element do in our artrooms. tors, can we make that comes as an ideas, concepts, and knowledge stick? engaging surprise. Concreteness is Read these books and start thinking grounding the idea to be explored. "sticky"! Credibility is needed for people to believe in an idea. The Emotional Ken Vieth is the author of From Ordinary component concerns how we get to Extraordinary and Engaging the Adopeople to care about our ideas. Telling lescent Mind, and co-author of The Visual Stories is how we engage others and Experience (all published by Davis Publications). encourage them to act on our ideas. As art teachers, we can apply all of WEb LinkS these insights and strategies to make lasting connections for our students— help us engage the thinking of our students and help them better under-

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