SchoolArts Magazine

FEB 2013

SchoolArts is a national art education magazine committed to promoting excellence, advocacy, and professional support for educators in the visual arts since 1901.

Issue link: http://www.schoolartsdigital.com/i/142492

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DESIGN THINkING Consideration Is at the Heart Martin Rayala T he goal of a designer is to look considerately for that which really matters in people's lives, and deliver design solutions that fulfill their needs and leave them delighted with the results. Surprisingly, the designer's work often produces amazing results that were previously unimagined, not only by the client, but by the designer as well. Using the design thinking process, designers are often able to create truly unique design solutions. Consideration for Others Designers develop the capacity to listen for and observe what people care about and what brings satisfaction into their lives. These desires and needs are often unidentified, or even misidentified, by the people When solving design problems for the public, designers often come up themselves. The key for designers is with solutions that are both useful and unique. Photo by Nancy Walkup. to produce results that fulfill unstated needs that satisfy a new awareness of our own humanity and make a real that were previously unimaginable. a certain kind of courage, humility, difference in the world. Conditions in the world that previconfidence, and self-expression to creGraphic designers can create ously were intransigent can finally be ate something from nothing. communications that are clear and moved toward resolution through the As humans, we sometimes are compelling so that people are more work of designers. cynical and resigned about the coninformed and more effective at negotiditions of our lives and the world in ating their informageneral. Designers Considering the Future Through design thinking, have to develop a tion environments. Teaching design thinking in schools we can improve the Product designers certain amount of contributes to our goal of having the can create useful self-confidence and next generation develop skills in crequality of life for new forms that satresilience that gives ativity and innovation, communicaeveryone on the planet. isfy needs the users them the power to tion, collaboration, critical thinking, might not have even known they had. communicate ideas openly and resolve and problem-solving. Applying these Spatial designers can create spaces long-standing problems of which we skills requires the courage and selfthat nourish the human spirit while may have previously been unaware or confidence to take on tough problems, providing safety and adding quality thought there could be no solution. the compassion to communicate and to our lives. Experience designers can collaborate with others, and the belief enrich our experience of living and that, through design thinking, we can Wicked Problems provide fulfilling interactions with improve the quality of life for everyDesigners refer to particularly chalpeople, places, and things. one on the planet. lenging problems that have previously been poorly articulated and without Martin Rayala is currently the editor of Consideration for Oneself obvious solutions as "wicked probandDESIGN Magazine. andDESIGN@ In addition to having consideration lems." Working on such problems gmail.com for others, designers must develop the often reveals blind spots that, once capacity to be compassionate with identified, open up new possibiliWEb LinkS themselves. Designers must believe ties and reveal new design solutions andDESIGNmagazine.blogspot.com in themselves and have the courage to that were previously hidden. DesignLandmarkEducation.com explore uncharted territories. It takes ers often create visions of the future 8 schoolartsonline.com

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